1. Purpose
This policy establishes clear expectations for how Falcon Academy is presented to current and prospective families, students, staff, partners, and the wider community. Its purpose is to protect the school’s reputation, maintain accurate and consistent messaging, safeguard students and families, and ensure that marketing and public communications reflect Falcon Academy’s mission, vision, Islamic identity, academic programs, and commitment to a caring, challenging, inclusive, and safe learning environment.
2. Scope
This policy applies to official school marketing and public-facing communications, including the website, social media, advertisements, flyers, brochures, videos, photography, press communications, email campaigns, community outreach, open houses, promotional events, partnerships, and materials created by third parties on behalf of Falcon Academy. It also applies when staff, volunteers, students, parent organizations, or partners use Falcon Academy’s name, logo, facilities, programs, or identity in public-facing materials.
3. Guiding Principles
Falcon Academy marketing and communications should be accurate, respectful, professional, family-centered, and consistent with the school’s mission and values. Communications should represent the diversity of the school community respectfully, protect student privacy, avoid exaggerated or misleading claims, and clearly distinguish official school communications from informal parent or community communications.
4. Authority and Approval
The Principal, or a person specifically designated by the Principal, has final oversight of school-wide marketing and public communications. Routine communications may be delegated to authorized staff. Materials involving major announcements, accreditation or authorization status, tuition or financial offers, partnerships, legal or safety matters, fundraising, media statements, or significant changes to school programs require administrative review before publication.
5. Accuracy of Claims
All public statements about Falcon Academy must be factually accurate and current. Staff should not describe the school as holding an accreditation, authorization, certification, partnership, or official status unless that status has been formally granted and the wording is accurate. When Falcon is in a candidacy, application, review, or authorization process, communications should describe the current stage precisely. Academic programs, grade offerings, staffing, facilities, transportation, tuition, extracurricular activities, and other services should not be advertised as guaranteed unless they have been confirmed.
6. Brand and Visual Identity
Falcon Academy’s official name, logo, colors, photographs, templates, and other brand elements should be used consistently. The logo should not be altered, stretched, recolored, combined with another logo, or used for an outside activity without authorization. Materials produced jointly with partners should clearly identify the relationship and should be reviewed before publication when Falcon Academy’s name or logo is used.
7. Social Media and Digital Marketing
Official social media accounts may be created or managed only with administrative authorization. Content posted on official accounts should support school programs, student learning, community engagement, enrollment, or other legitimate school purposes. Staff should not create unofficial accounts that appear to represent Falcon Academy. Passwords and administrative access for official accounts should be maintained through school-approved processes rather than depending on one individual’s personal account.
8. Student Images, Names, and Privacy
Student photographs, videos, names, work samples, testimonials, or identifying information may be used for marketing only in accordance with the school’s applicable permissions and privacy practices. Staff should check that appropriate permission is in place before publishing identifiable student content. Sensitive student information, academic records, health information, disciplinary information, home addresses, personal contact information, or other confidential information must never be used for marketing.
9. Photography and Video
School events and learning activities may be photographed or recorded for legitimate school communication and marketing purposes when appropriate permissions are in place. Content should present students respectfully and should not expose private information visible on screens, documents, name tags, schedules, or other materials. Photos or videos taken in sensitive settings should receive additional review before publication.
10. Staff and Student Public Representation
Employees and students should not speak on behalf of Falcon Academy to the media or make public statements representing the school’s official position unless authorized. Personal social media accounts should not be presented as official Falcon Academy accounts. When an individual’s connection to Falcon Academy is identified publicly, professional judgment should be used to avoid creating confusion between personal views and official school positions.
11. Parent Organizations and Community Groups
Parent-led WhatsApp groups, social media groups, and similar community spaces are not official Falcon Academy communication channels unless the school explicitly designates them as such. Parent organizations may support and promote approved school activities, but communications using Falcon Academy’s name, logo, or official position should be coordinated with school administration. Official school-wide announcements should be distributed through school-approved communication channels.
12. Partnerships, Vendors, and Outside Organizations
Outside organizations may not use Falcon Academy’s name, logo, student images, mailing lists, facilities, or implied endorsement for advertising without prior authorization. Partnership announcements and co-branded materials should accurately describe the relationship. Falcon Academy’s participation in an event or program should not be presented as an endorsement of a product, political position, commercial service, or outside organization unless formally approved.
13. Advertising, Sponsorships, and Commercial Activity
Any paid advertising, sponsorship, promotional arrangement, or commercial activity connected to Falcon Academy requires administrative approval. Marketing directed toward students must be handled with particular care. Students may not independently sell products, solicit money, conduct fundraising, livestream for fundraising, or enter commercial transactions under Falcon Academy’s name or as part of a school project without prior teacher and administrative approval and appropriate adult supervision.
14. Fundraising and Charitable Campaigns
School-affiliated fundraising or charitable campaigns must be approved before launch. Approval should identify the purpose, beneficiary, collection method, supervising adult, financial controls, communication plan, and use of Falcon Academy’s name or logo. Students should never be asked to share personal information, home addresses, private payment information, or other sensitive information as part of a fundraising or service activity.
15. Crisis, Safety, and Sensitive Communications
Communications involving emergencies, safety incidents, law enforcement, student welfare, serious complaints, or other sensitive matters should be coordinated by school leadership. Staff should avoid speculation and share only information that has been verified and is appropriate to disclose. Speed is important during an emergency, but accuracy, student privacy, and safety take priority over promotional or reputational considerations.
16. Email, Website, and School Platforms
Official school information should be distributed through designated Falcon Academy channels. The school website and approved communication platforms should serve as reliable sources for school-wide information. Marketing content should be reviewed periodically so that outdated dates, staffing information, programs, fees, links, and claims are corrected or removed.
17. Accessibility and Inclusive Communication
Public-facing materials should be clear, readable, respectful, and accessible to the intended audience. Whenever practical, the school should consider the language and accessibility needs of its families. Marketing should avoid stereotypes and should represent students, families, and cultures with dignity.
18. Use of Artificial Intelligence and Generated Content
AI tools may support drafting, editing, design, translation, or brainstorming, but staff remain responsible for the accuracy, appropriateness, confidentiality, and final approval of content. Confidential student, family, employee, or school information should not be entered into unapproved public AI services. AI-generated images or text should not be used in a way that falsely represents actual students, staff, facilities, events, achievements, or school experiences.
19. Corrections and Removal
If inaccurate, outdated, unauthorized, or inappropriate content is published, the school may correct, remove, or replace it promptly. Significant errors should be reported to the appropriate administrator. Where necessary, the school may issue a clarification through the same or another appropriate communication channel.
20. Recordkeeping and Governance
Important final marketing materials, major announcements, campaign assets, permissions, and approvals should be retained in an organized school-controlled location when appropriate. Administrative access to websites, social media accounts, design platforms, mailing tools, and other marketing systems should remain under institutional control to support continuity when personnel change.
21. Compliance and Review
Failure to follow this policy may result in removal of content, suspension of access to school communication or marketing systems, or other appropriate administrative action. Falcon Academy will review this policy periodically and may revise it as school operations, programs, platforms, and legal or accreditation requirements change.
